The NFT startup behind NBA Topshot has purchased Brud, a 'virtual influencer' developer best known for their creation of Miquela - an...

For the latest edition of the Sports Pundit Networking Series, I caught up with Grahame Paterson, acting CEO for Field of Dreams and...

A startup has won a global licensing deal to open the first official UEFA Champions League experiential venue in Europe at Westfield...

Ted Lasso, the hit Apple TV comedy series, has agreed a licensing deal with The Premier League worth as much as £500,000, breaking new...

The power of sports media is shifting away from traditional outlets towards personality-led platforms – with this summer’s transfer...

Digital assets company Horizm have launched Marketplace, a billion-dollar digital asset matching platform that highlights an immense...

Rapper Yo Gotti's recent investment in DC United highlights the continued growth potential of MLS franchises as values continue to go...

For the latest edition of the Sports Pundit Networking Series , I caught up with Marcel Blijlevens, a communications director at Publicis...

The FA Women's Super League (WSL) kicked off its new season over the weekend and, with a major new broadcast deal, there are a series of...

For the latest edition of the Sports Pundit Networking Series , I caught up with Ben Mercer, an author who turned his life on the fringes...

Europe have won the first-ever Collins Cup, a brand-new competition billed as triathlon’s answer to the Ryder Cup. Here's a quick...

There are six La Liga clubs currently playing without shirt sponsors after a ban on gambling brands was introduced in Spanish football at...

Welcome to the the Sports Pundit Networking Series. For the latest edition, I caught up with Don White, whose journey into the sports...

This article was originally featured in the Sports Business Journal as a thought leadership piece by Sports Pundit founder, Andy Marston....

Have you heard of Lauren Price? How about Galal Yafai? If not, then the world heavyweight champion likely has a point. Photo Source:...

Welcome to the the Sports Pundit Networking Series. For the latest edition, I caught up with Rob Gevertz. Since moving on from City...

Tokyo 2020 saw the inclusion of Surfing and Skateboarding. When the Olympics next return to Asia, there’s a push to see regional sports...

Welcome to the the Sports Pundit Networking Series. For the latest edition, I caught up with Ged Colleypriest, founder of Underdog Sports...

With a women's match headlining the launch of the ECB's new 100-ball competition, this week has been an overwhelming success for women's...

Welcome to the the Sports Pundit Networking Series. For the latest edition, I caught up with Adam Goodyer, CEO of Realife Tech, a company...