Articles | Sports Pundit

Personalisation: Unwrapping key lessons from Spotify's annual campaign 🎵

As Southampton FC have done in recent seasons with their 'Season In Review' campaign, how can we also take inspiration from Spotify...

Sport of Tmrw: Two lessons from Bale’s World Cup workaround ⛳️

For Bale, so often a step ahead on the pitch, he appears to be equally so off it. His recent investment in TMRW Sports and his actions at...

Shopping Around: How to survive without a big pay TV cheque 🏈

The record breaking NFL-Amazon Thanksgiving deal could be primer for a more wholesale media rights strategy shift towards e-commerce for...

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