Innovation

Sport of Tmrw: Two lessons from Bale’s World Cup workaround ⛳️

For Bale, so often a step ahead on the pitch, he appears to be equally so off it. His recent investment in TMRW Sports and his actions at...

Embracing Innovation: Is Artificial Intelligence About to Change the Game? 🧠

The rising prominence of AI across new industries has some worried, but the conclusion is the same. Embraced openly and responsibly,...

Ghosting the establishment: What sport can learn from The Sidemen and MrBeast 👻

The Sidemen's recent announcement to open a ‘ghost' hotel is the latest example of the power of content to appeal to, build trust, and...

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