Having announced deals with the UFC and Formula 1 in the past two weeks, today’s newsletter looks at why the world of sports is so...

Riot Games’ League of Legends has partnered with Uniqlo to offer a selection of apparel inspired by the game. Uniquely though, the...

Rugby World Cup winner Rachael Burford joins as a special guest on the second ever edition of the Sports Pundit Explains... podcast. In...

Over the weekend, non-league side, Marine FC, played out their dream FA Cup tie against Jose Mourinho’s Tottenham Hotspur. While the...

2021 Trends Report - 04 Data-Led Sponsorship With many industries struggling last year, brands were looking to cut costs (or at least...

Here's why sports teams are becoming more climate-conscious. Last week saw Adidas launch Harlequins new third kit, featuring a replica...

The global CBD market is expected to reach $23.6bn. Increasing adoption of CBD infused products in various industries such as personal...

European retail sales of plant-based alternatives have seen huge growth over the past decade. Almost 10% per year since 2010. While still...

Toy companies used to believe that a mature doll would fail. They believed that the popularity of dolls was due to the maternal instinct of

Hyperice recently partnered with Spurs and UFC, but who are they? Lona Price Jones takes a closer look. Move over athlete endorsements,...

 A social media campaign by AS Roma has helped to locate a seventh missing child. The Italian club, in partnership with different charities,

A couple of weeks ago, I scrolled through videos on the D&AD Awards YouTube channel and came across a Case Study. I was intrigued - and I...

Lona Price Jones takes a look at the change of tactics from Cadbury's since ending their Premier League association. Having taken the...

The FA and Brazilian FA both announce equal pay for men's and women's players. Here's a look at some of the sponsors helping to blaze the...

The pandemic has accelerated a trend for consumer brands to create their own D2C channels. Carlsberg is the latest to do so, and hopes to...

Politics will always find a way into the sporting landscape, which can lead to some tricky situations for rights holders. The IPL and...

In Italy, Serie A and B were subject to a blanket ban on any gambling related advertising in 2018. Now Spain has brought in measures of...

Everton has announced Cazoo will become the Club’s new main partner, replacing Sportpesa – which was terminated earlier this season. The...

Among a series of interim rule changes agreed by the ICC this week, teams will be permitted to place a sponsorship logo on the chest of...

Riot Games recently revealed a new in-game digital signage system for League of Legends Esports. The organisation has approved...