A couple of weeks ago, I scrolled through videos on the D&AD Awards YouTube channel and came across a Case Study. I was intrigued - and I...

Zone7 uses sophisticated technology - Artificial Intelligence and Machine Learning – to help ensure athletes can train towards peak...

Omari Coates takes a closer look at the New Era of Sports Media. You can read his full article at The Final Whistle. Sports media in the...

At-home fitness start-ups are muscling up while gyms file for bankruptcy. Here's a quick breakdown. In the past week; - Apple announced...

Lona Price Jones takes a look at the change of tactics from Cadbury's since ending their Premier League association. Having taken the...

COVID-19 is likely to accelerate AI’s impact on sport. Here's a look at the area that will be most affected - The fans. The sports...

The NFL team has been quick to embrace technology, and there has never been a more important time with fans barred from the US Bank...

The FA and Brazilian FA both announce equal pay for men's and women's players. Here's a look at some of the sponsors helping to blaze the...

A quick review of some of the potential scenarios for the future of sport broadcasting. For a while now, those at the top of elite sport...

Tottenham Hotspur have launched a branded store on the e-commerce giant's website that comes at the same time Prime Video launched their...

LeBron James has previously been limited in wearing Liverpool products given his association to Nike, the NBA All-Star and minority share...

A quick look at Spotify's sport strategy: Including huge investment in podcasts and a first of its kind deal with League of Legends....

The pandemic has accelerated a trend for consumer brands to create their own D2C channels. Carlsberg is the latest to do so, and hopes to...

For over a year now, Gary Veynerchuk has been claiming that sports cards values will explode. In this article, I take a look at what is...

Politics will always find a way into the sporting landscape, which can lead to some tricky situations for rights holders. The IPL and...

COVID has forced sports and leagues to consider changes to their format. For the ECB, this has meant the introduction of the Bob Willis...

The athletic apparel brand continues to grow at rapid pace, here I take a look at what caused this Solihull start-up to become the...

While UEFA struggles to enforce FFP, the introduction of a spending cap within Formula 1 has the potential to increase competition and...

Amazon-owned streaming service Twitch is continuing its push into sports content with the launch of a dedicated sports channel. Having...

Last week, The National Women’s Soccer League (NWSL) announced a majority woman-founded group had secured the exclusive rights to bring a...