• Andy Marston

Burnley changes gather Pace under new ownership

Sport has always faced change. However, we are now seeing a pressure to accelerate that change, and much of that is coming from new owners.

New owners that view sport differently, and as such, empower their organisations to implement technology and strategy wherever possible to enhance performance, both on and off the field.

Photo: Burnley FC

Since their acquisition by ALK Capital in December 2020, led by Chairman Alan Pace, the Premier League’s perennial underdogs, Burnley Football Club, are starting to become a wonderful example of this.

Embracing Data and Technology

Firstly, the club has embraced data and technology, becoming the first Premier League team to use AiSCOUT within their talent Identification strategy.

The AI and data analytics capabilities of the AiSCOUT's app allows videos to be critiqued and for scouts to analyse and filter footage on players that have scored particularly well.

After more than 12,000 aspiring footballers across 125 different countries completed virtual trials, The Clarets announced this week they've now welcomed the first players to their academy.

Generating Economies of Scale

The other significant announcement to come from the Lancashire club in the past month relates to Burnley’s newly formed strategic partnerships– their own take on the increasingly popular multi-club model.

The advantage of multi-club models, as explained by KPMG’s Football Benchmark report, ‘Multi Club Ownership: Is it the Future of Football?’ is that you can realise a competitive advantage when it comes to on-field performance and player development.

Interestingly, instead of taking an international approach (such as City Football Group or Pacific Media Group), Burnley has focused on enhancing their footprint to each corner of the British Isles with clubs in Scotland, Wales, Northern Ireland and Republic of Ireland.

The premise, however, remains the same: support development of young players and coaches while expanding Burnley’s network for talent identification.


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