Everton have recently signed a new kit deal to replace Umbro for the start of the 2020/21 season.The three-year deal represents a club record for the Merseyside club and Hummel, worth an estimated £10m-per-season.
While it could be seen as an impressive step forward for the club, it also shows the huge financial gulf of the Premier League's 'Big Six' and the rest (as illustrated by our infographic shared onTwitter).
The deal, which comes weeks after Watford dropped Adidas for KELME, suggests as kit prices for Europe's elite continue to rise, there is an increasing disinterest from football's major manufacturers (Nike and Adidas) to provide for the rest.
This is backed up by a report fromPlanet Football, which shows the most sold shirt in England last season was newly-crowned European Champions Liverpool. Only Huddersfield Town were able to disrupt the pecking order of the 'Big Six' - outselling Tottenham due to the magnificentPaddy Power PR stunt.
Of course, the kit manufacturers are not only interested in sales across England. There’s a global audience that overwhelmingly support the Premier League elite - Manchester United's £75 million deal with Adidas has a little to do with their sales in in England and everything to do with the reported1.1 billionfans they boast globally
Moving to a kit manufacturer that shares their ambition to challenge the established hierarchy then, makes total sense for Everton and Watford. Especially when it comes to trying to establish themselves in international markets.
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