• Andy Marston

Imagine getting paid just to take a walk

That's the idea behind the soon-to-launch platform, sMiles. The app, which is based on Bitcoin’s Lightning Network, will allow users to earn Bitcoin for performing simple everyday activities such as walking, running and biking (though you can forget buying a Tesla with that).

Igor Berezovsky told Decrypt that sMiles aims to promote the mass adoption of Bitcoin, or “hyperbitcoinization,” simultaneously making people “healthier, wealthier, and happier.”

“The app is for everyone—not just for people who already know what Bitcoin is. Besides the end-user app, we also have a powerful scalable Lightning backend that we want to offer to app partners who are interested in micro-incentives for their users,” Berezovsky said.

While sMiles is currently funded “by family and friends, with no institutional funding,” the start-up already plans to work with health insurers, advertisers and other partners in the future.

Interestingly, a study published in the British Journal of Sports Medicine has shown that Sweatcoin, another micro-incentive model, created a sustained 20% increase in physical activity among users.

It continued, “Sweatcoin has achieved sustainable physical activity behaviour change using a viable business model that can continuously reward its users for being active. Future public health organisations may benefit from establishing partnerships with the commercial sector to deliver sustainable incentive-driven programmes.”

The major difference for sMiles is that, unlike other micro-incentive models, it pays users in Satoshis – a one-hundred-millionth of a single BTC - rather than in its own unique token. This increases both its liquidity and its application.

Alongside the increasing uptake of cryptocurrency, it will be interesting to see how this trend continues to develop and how teams, leagues, and federations could apply these micro-incentive models to their respective sports to boost engagement and participation.


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