• Andy Marston

Keeping A-Eye on Technological Applications in the Sports Industry...

A topic that has particularly interested me over the past few months is the application of Artificial Intelligence into sporting environments – from both a performance and entertainment perspective.

So, I decided to team up with Harbir Guram, Associate Partner at SportsX, to explore further. Rather than write a one-off article, we've created our own report.

The Oxford English Dictionary defines Artificial Intelligence (AI) as; “The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”

Essentially, AI refers to the simulation of human intelligence in machines.

Two key subsets of AI are machine learning and deep learning.

Machine learning refers to the concept that computers can automatically learn from and adapt to new data without human assistance or intervention. Rather than just storing data, it can actually analyse it.

Deep learning techniques enable this computer learning through the consumption of masses of data – which can be in the form of text, images, or video.

Mark Cuban, owner of the Dallas Mavericks, has even said that AI os next in the internet evolution. In his interview with BIG3, he went on to explain that,

“Artificial intelligence is going to change everything. It will have a bigger impact on us than the internet, than phones, mobile networking, it’s just going to dwarf everything.

It’s harder to learn [and] it’s harder to implement, which means its going to change a lot of things and not everybody is going to be able to adapt.

"It’s going to be really scary, but also interesting and create a lot of opportunities as we go forward.

We’re still in the first innings of the pre-season games when it comes to AI, but it’s going to have a dramatic impact.”


View the report here.

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