The revolution won't be televised

Last week we reported that the increased accessibility of Premier League matches could signal a long-term shift in consumption habits of English football fans, citing two studies reported by SportsProMedia. The creation of this new ‘normal’ has the potential to change consumer expectations on sports broadcasting for good.


Now,LiveScore, one of the world’s leading real-time sports updates and results providers, has announced it is set to launch its first ever live streaming service. Having secured live streaming rights to all remaining matches in Italy’s Serie A season, LiveScore will be streaming games in Italy to football fans acros the UK and Ireland. The deal also sees LiveScore secure the rights to live-stream one third of all remaining fixtures in Portugal’s Primeira Liga. 


The free streaming service – which has been integrated within the existing LiveScore iOS andAndroid application. The new OTT service aims to ensure that LiveScore remains the go-to destination for fast and reliable sports coverage, complementing their existing content and statistics for hundreds of sporting leagues and competitions around the world. LiveScore claims to have a global audience of 56 million monthly active users, including 2 million in the UK. It is expected to rise in line with this new offering. 


Furthermore, Amazon has announced that it will make its Premier League games available on streaming platform Twitch. The platform, which has been largely dedicated to gaming, has the potential generate much higher interaction among fans while games are being played. Social media platforms have been looking to get in on streaming, and it looks like Twitch may have now stolen a march on many of them. 

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